Kuwait City
by URC | Press Release
United Real Estate Company (URC), the real estate arm of
KIPCO Group and a leading real estate developer in Kuwait and the MENA region, announced
the conclusion of its strategic sponsorship of the 8th edition of Flare
Festival, Kuwait’s biggest fitness challenge, which took place at Marina
Crescent from November 9 to 11, 2023.
The festival achieved tremendous success, with over 7,500
attendees and nearly 3,000 participants from all over Kuwait. It also featured
diverse challenges, such as a dynamic obstacle course with 15 obstacles,
strength challenges, a children's race, and various entertaining activities.
URC's sponsorship and support for this event stems from its
commitment to promoting sports within the Kuwaiti community and nurturing a
youthful spirit. The stunning nature of the site -Marina Beach- where this
major sporting event took place allowed participants of all ages to enjoy an
unforgettable adventure with these wonderful activities.
Mr. Nasser Al Qallaf, Senior Vice President, Marketing and Corporate Communication at URC, said: “Flare Festival, which kicked off its
activities at Marina Crescent over the weekend, was a fantastic outdoor
opportunity for fitness enthusiasts and those looking for challenge and
adventure. Our sponsorship of this event underscores URC's ongoing commitment to
fostering a thriving sports environment and enhancing fitness experiences for a
healthier and more active community. We are happy to be participating in this
annual event, witnessing the broad engagement ranging from amateurs to
professional athletes and children. Marina, renowned for its diverse nature,
stands as one of Kuwait's premier entertainment and sports destinations, and we
continuously aim to host numerous sporting events within its vibrant environment.”
From his side, Mr. Abdullah Al Sultan, Chief Property
Management Officer at URC, said: “While we continue our endeavors to present
Marina as an inclusive and vibrant destination that promotes a culture of
well-being and fitness, we encourage all members of society to maintain this
momentum, which contributes to the development of future generations of sports
enthusiasts. Marina has consistently been recognized for hosting a variety of
distinctive sports, water, and family-oriented activities.”
In recognition of its strategic sponsorship of such a
flagship sporting event, the Flare Festival organizer honored URC for their
effort and support, in the presence of the Chairman of the Kuwaiti Olympic
Committee, Sheikh Fahad Nasser Al-Sabah. On his part, Sheikh Mubarak Faisal
Nawaf Al-Ahmad Al-Sabah, Member of the Board of Directors of the Kuwait Olympic
Committee, honored the Flare Festival winners across the different
competitions.
It is noteworthy that over the course of three days, URC
offered numerous giveaways to participants, arranged diverse activities and
contests catering to all age groups, spanning from children to adults.
Additionally, the company initiated a contest on its Instagram account,
providing participants with a unique chance to win an iPhone and an Apple
Watch.
About URC
United Real Estate
Company. K.S.C.P (URC) is one of the leading real estate developers in Kuwait
and the MENA region, with consolidated assets of Approx. KD 669 million (US$
2.2 Billion) as of 30th September 2023. Head quartered in Kuwait, URC was
founded in 1973 and was listed on the Kuwait Stock Exchange in 1984.
URC primarily operates through a number of operating subsidiaries and
investment arms across the MENA region. URC's core business is real estate
development and operations and enjoys a diversified portfolio of assets that
include retail complexes, hotels, residential properties, and high-rise office
buildings.
URC’s operations extend to construction and contracting services, facility
management, and project management through its several subsidiaries. URC's
portfolio of assets is geographically spread throughout the MENA region and
includes Marina World, Marina Hotel, and KIPCO Tower in Kuwait, Salalah Gardens
Mall & Residences in Oman, Abdali Mall in Jordan, Raouche View 1090 in
Lebanon, Hilton Cairo Heliopolis & Waldorf Astoria Hotels, and Aswar
Residences in Egypt, and Assoufid development including a golf resort,
five-star hotel, and premium residences in Morocco.
URC is the real estate arm of its majority shareholder, Kuwait Projects
Company – Holding (KIPCO Group), a holding company that focuses on investments
in the Middle East and North Africa. It’s strategy of acquiring, building,
scaling and selling companies in the MENA region has worked successfully for
over 30 years. KIPCO’s main business sectors are financial services, media,
real estate, and industry. KIPCO’s financial service interests include holdings
in commercial banks, insurance companies, asset management, and investment
banking.
Contact Info
Salem Al Khulaqi
Communications Manager – Sales & Marketing
United Real Estate Company
T (+965) 2295 3671
F (+965) 2244 1003
s.alkhulaqi@urc.com.kw