Kuwait City
by URC | Press Release
United
Real Estate Company (URC), a leading real estate developer in Kuwait and the
MENA region, is the main sponsor of the “Battle of the East” sports tournament
for the year 2022. The tournament which will take place on December 2nd
and 3rd 2022 at Green Island, brings together athletes to compete in
exciting adrenaline rush fitness competitions.
Launched
in 2013 by Circuit+ CrossFit, Battle of the East is the most recognized and
respected event of its kind in the Middle East and Asia. The battle takes place
in Kuwait annually and draws athletes from all over the MENA, as well as
international athletes from Europe and the USA. The battle goes in line with
the main mission of the event, which is promoting health awareness in the
region by promoting the CrossFit sport and all other fitness disciplines.
This
year, Battle of the East is expected to attract more than 5,000 athletes and
participants from different countries who will compete in six different sports
and categories including, the Athletes Games, Athletes Games Masters, Super
Team Cup, Powerlifting, Calisthenics, Saracen Race, Brazilian Jujutsu and
volleyball.
Employees
of URC will also participate in the different categories including Saracen
Race, a 5-kilometer hurdles race meticulously designed to test endurance and
push the participants to their limits.
URC
will also host an array of fun interactive activities in its pavilion during
the event, in which guests of all ages who wish to participate in various
competitions for a chance to win valuable prizes.
Commenting
on this sponsorship, Mr. Mohamad Rabih Itani, Chief Sales and Marketing
Officer, URC, said: “As part of our community engagement and social
responsibility strategy, URC is committed to fuel our community with
initiatives that promote wellness and happiness that encourage healthy lifestyle.”
From
his side, Mr. Nasser Al Qallaf, Vice President, Marketing and Corporate
Communications, URC, said: “URC aims through this sponsorship to create
meaningful connections with the community and empower young athletes who are representing
Kuwait to compete in regional and international tournaments.”
“Today,
we are proud to witness such a huge community sports events established by
local youth organizers in Kuwait, and we are very pleased with the growing
interest shown by different age groups” Al Qallaf concluded.
About URC
United Real Estate Company. K.S.C.P (URC) is one of the leading real estate
developers in Kuwait and the MENA region, with consolidated assets of Approx. KD
610 million (US$ 1.96 Billion) as of 30 September 2022. Headquartered in
Kuwait, URC was founded in 1973 and was listed on the Kuwait Stock Exchange in
1984.
URC primarily operates through a number of operating subsidiaries and
investment arms across the MENA region. URC's core business is real estate
development and operations and enjoys a diversified portfolio of assets that
include retail complexes, hotels, residential properties, and high-rise office
buildings.
URC’s operations extend to construction and contracting services, facility
management, and project management through its several subsidiaries. URC's
portfolio of assets is geographically spread throughout the MENA region and
includes Marina World, Marina Hotel, and KIPCO Tower in Kuwait, Salalah Gardens
Mall & Residences in Oman, Abdali Mall in Jordan, Raouche View 1090 in
Lebanon, Hilton Cairo Heliopolis & Waldorf Astoria Hotels, and Aswar
Residences in Egypt, and Assoufid development including a golf resort,
five-star hotel, and premium residences in Morocco.
URC is the real estate arm of its majority shareholder, Kuwait Projects
Company – Holding (KIPCO Group), a holding company that focuses on investments
in the Middle East and North Africa. It’s strategy of acquiring, building,
scaling and selling companies in the MENA region has worked successfully for
over 30 years. KIPCO’s main business sectors are financial services, media,
real estate, and industry. KIPCO’s financial service interests include holdings
in commercial banks, insurance companies, asset management, and investment
banking.
Contact Info
Salem Al Khulaqi
Communications Manager – Sales & Marketing
United Real Estate Company
T (+965) 2295 3671
F (+965) 2244 1003
s.alkhulaqi@urc.com.kw