United Real Estate Company Main Sponsor of “Battle of the East”

Nov 12 , 2022

Kuwait City by URC | Press Release

United Real Estate Company (URC), a leading real estate developer in Kuwait and the MENA region, is the main sponsor of the “Battle of the East” sports tournament for the year 2022. The tournament which will take place on December 2nd and 3rd 2022 at Green Island, brings together athletes to compete in exciting adrenaline rush fitness competitions.

Launched in 2013 by Circuit+ CrossFit, Battle of the East is the most recognized and respected event of its kind in the Middle East and Asia. The battle takes place in Kuwait annually and draws athletes from all over the MENA, as well as international athletes from Europe and the USA. The battle goes in line with the main mission of the event, which is promoting health awareness in the region by promoting the CrossFit sport and all other fitness disciplines.

This year, Battle of the East is expected to attract more than 5,000 athletes and participants from different countries who will compete in six different sports and categories including, the Athletes Games, Athletes Games Masters, Super Team Cup, Powerlifting, Calisthenics, Saracen Race, Brazilian Jujutsu and volleyball.

Employees of URC will also participate in the different categories including Saracen Race, a 5-kilometer hurdles race meticulously designed to test endurance and push the participants to their limits.

URC will also host an array of fun interactive activities in its pavilion during the event, in which guests of all ages who wish to participate in various competitions for a chance to win valuable prizes.

Commenting on this sponsorship, Mr. Mohamad Rabih Itani, Chief Sales and Marketing Officer, URC, said: “As part of our community engagement and social responsibility strategy, URC is committed to fuel our community with initiatives that promote wellness and happiness that encourage healthy lifestyle.”

From his side, Mr. Nasser Al Qallaf, Vice President, Marketing and Corporate Communications, URC, said: “URC aims through this sponsorship to create meaningful connections with the community and empower young athletes who are representing Kuwait to compete in regional and international tournaments.”

“Today, we are proud to witness such a huge community sports events established by local youth organizers in Kuwait, and we are very pleased with the growing interest shown by different age groups” Al Qallaf concluded.

About URC

United Real Estate Company. K.S.C.P (URC) is one of the leading real estate developers in Kuwait and the MENA region, with consolidated assets of Approx. KD 610 million (US$ 1.96 Billion) as of 30 September 2022. Headquartered in Kuwait, URC was founded in 1973 and was listed on the Kuwait Stock Exchange in 1984.

URC primarily operates through a number of operating subsidiaries and investment arms across the MENA region. URC's core business is real estate development and operations and enjoys a diversified portfolio of assets that include retail complexes, hotels, residential properties, and high-rise office buildings.

URC’s operations extend to construction and contracting services, facility management, and project management through its several subsidiaries. URC's portfolio of assets is geographically spread throughout the MENA region and includes Marina World, Marina Hotel, and KIPCO Tower in Kuwait, Salalah Gardens Mall & Residences in Oman, Abdali Mall in Jordan, Raouche View 1090 in Lebanon, Hilton Cairo Heliopolis & Waldorf Astoria Hotels, and Aswar Residences in Egypt, and Assoufid development including a golf resort, five-star hotel, and premium residences in Morocco.

URC is the real estate arm of its majority shareholder, Kuwait Projects Company – Holding (KIPCO Group), a holding company that focuses on investments in the Middle East and North Africa. It’s strategy of acquiring, building, scaling and selling companies in the MENA region has worked successfully for over 30 years. KIPCO’s main business sectors are financial services, media, real estate, and industry. KIPCO’s financial service interests include holdings in commercial banks, insurance companies, asset management, and investment banking.

Contact Info

Salem Al Khulaqi

Communications Manager – Sales & Marketing
United Real Estate Company

T (+965) 2295 3671

F (+965) 2244 1003