URC Strategic Sponsor of the Youth Empowerment through Purposeful Theatre in Cooperation with AlNowair for the 2023/2024 Season

Nov 14 , 2023

Kuwait City by URC | Press Release

United Real Estate Company (URC), the real estate arm of KIPCO Group and a leading real estate developer in Kuwait and the MENA region, announced its strategic sponsorship to the Youth Empowerment through Purposeful Theatre by Alnowair, a young women leadership program.

Alnowair, founded in 2013 by Sheikha Intisar AlSabah, is a pioneering non-profit organization in Kuwait and the GCC region, dedicated to bringing positive social behavioral change within Kuwait’s community, youth, and workplace environments. Alnowair aims to equip as many people as possible with evidence-based resources, tools, and strategies to ignite a positive transformation in their lives and positively impact their wellbeing.

Through purposeful theatre, young people are equipped with tools and provided with a platform to express themselves, develop essential social-emotional skills, foster critical thinking, and cultivate empathy. The purposeful theatre pillar’s initiatives will use the transformative power of Applied Theatre and its tools, exercises, and activities. Applied theatre is a practical use of theatrical practices to help bring about personal, emotional, and social development in individuals. It employs and adapts various techniques used in the creative art field for positive personal growth.

In a statement commenting on the sponsorship of the initiative, Sheikha Bibi Al-Sabah, Chairperson of URC, said: "URC's participation as a strategic partner in this initiative reaffirms its prominent and leading position in the realm of corporate social responsibility. The company has consistently prioritized its commitment to nurturing young talents by actively supporting a multitude of initiatives aimed at empowering youth. These endeavors focus on fostering leadership capabilities, enhancing efficiency, and staying aligned with global advancements in business, projects, and human development.”

At the end, Sheikha Bibi extended her gratitude and commendation to the event organizers and those overseeing this initiative. She praised their diligent efforts in presenting it in the most effective manner and lauded the remarkable achievements of AlNowair team since its inception. This success is evident in their exploration of the boundless potential of young women and their proactive approach to addressing critical social issues.

The noteworthy aspect of this initiative is its engagement of a significant number of female students from various schools in Kuwait for an entire year. The program encompasses workshops tailored for female students aged 14 to 25, delivered by skilled instructors in diverse fields. The focus of this theater is to nurture leaders equipped with the competence to lead the nation through their resilience, enlightened intellect, and unrestrained and courageous voices.

From her side, Sheikha Intisar Al Sabah, Founder of Alnowair, said: “At Alnowair, our dedication to empowering Kuwait's youth isn't just a mission; it's our passion, and we meticulously assess every step of our journey. Through our innovative approach of using purposeful theatre method during capacity building workshops we aim to instill in youth vital life skills such as understanding one’s emotions, expressing with confidence, developing leadership abilities, and hone effective communication skills, all geared toward creating a lasting impact. For me, this is more than a mere commitment; it's a profound calling, and I hold unwavering belief in the exceptional potential of our Kuwaiti youth.”

Alnowair aims to be an incubator for national programs that help bring about a positive social behavioral change in Kuwait. Alnowair’s purpose is to create, nurture and develop these programs that later turn into initiatives on their own.

URC dedicates its resources to championing the cause of women and young individuals. In 2022, the company entered into a collaborative agreement with the United Nations aimed at advancing the principles of women's empowerment. Further, URC has consistently been recognized for its endorsement of various initiatives that contribute to the welfare of the community, including those in the realms of education and healthcare.

About URC

United Real Estate Company. K.S.C.P (URC) is one of the leading real estate developers in Kuwait and the MENA region, with consolidated assets of Approx. KD 669 million (US$ 2.2 Billion) as of 30th September 2023. Head quartered in Kuwait, URC was founded in 1973 and was listed on the Kuwait Stock Exchange in 1984.

URC primarily operates through a number of operating subsidiaries and investment arms across the MENA region. URC's core business is real estate development and operations and enjoys a diversified portfolio of assets that include retail complexes, hotels, residential properties, and high-rise office buildings.

URC’s operations extend to construction and contracting services, facility management, and project management through its several subsidiaries. URC's portfolio of assets is geographically spread throughout the MENA region and includes Marina World, Marina Hotel, and KIPCO Tower in Kuwait, Salalah Gardens Mall & Residences in Oman, Abdali Mall in Jordan, Raouche View 1090 in Lebanon, Hilton Cairo Heliopolis & Waldorf Astoria Hotels, and Aswar Residences in Egypt, and Assoufid development including a golf resort, five-star hotel, and premium residences in Morocco.

URC is the real estate arm of its majority shareholder, Kuwait Projects Company – Holding (KIPCO Group), a holding company that focuses on investments in the Middle East and North Africa. It’s strategy of acquiring, building, scaling and selling companies in the MENA region has worked successfully for over 30 years. KIPCO’s main business sectors are financial services, media, real estate, and industry. KIPCO’s financial service interests include holdings in commercial banks, insurance companies, asset management, and investment banking.

Contact Info

Salem Al Khulaqi

Communications Manager – Sales & Marketing
United Real Estate Company

T (+965) 2295 3671

F (+965) 2244 1003