United Real Estate and Marriott International Sign Deal to Introduce Iconic St. Regis Brand in Marrakech

Apr 10 , 2019

Kuwait City by URC | Press Release


United Real Estate Company (URC) and Marriott International today announced that they have signed a resort that will introduce the iconic St. Regis brand to Marrakech and further expand their luxury portfolios in Morocco. Expected to open in 2024, The St. Regis Marrakech Resort will rise south west of Marrakech, an exclusive enclave in the expansive high-end Assoufid mixed-use development surrounded by captivating views of the Atlas Mountains. The resort is owned by Assoufid Properties Development SA and developed by URC, part of the Kuwait Projects Company (KIPCO) group of companies.

“The signing of The St. Regis Marrakech Resort underscores the demand and opportunity for luxury properties across Morocco and North Africa,” said Jerome Briet, Chief Development Officer, Middle East & Africa for Marriott International. “With its growing portfolio, the St. Regis brand continues to welcome a new generation of luxury travelers into the region and Morocco as a destination in particular is a great fit for the brand as it enchants luxury travellers with its rich heritage and cultural legacy.”

The St. Regis Marrakech Resort, which will form a part of the Assoufid Golf Resort, will include 80 luxuriously-appointed guestrooms and villas, all offering spectacular views of the Atlas Mountains. It will also feature hallmarks of the renowned brand, including the signature St. Regis Butler Service.

“We are delighted to start our relationship with Marriott International by working together on The St. Regis Marrakech Resort. The property will tie in seamlessly with the rich cultural identity of Marrakech and charming natural surroundings, all while offering guests the exceptional St. Regis experience that the brand is renowned for globally,” said Tariq Abdulsalam, Chairman of Assoufid Properties Development SA.

Offering the ideal escape from the city, the resort will be located near the award-winning, 18-hole Assoufid Golf Club, which has established itself as one of the best courses in Africa. For guests to experience all that the vibrant destination has to offer, the resort will be just a short drive to the Medina of Marrakech, The Berber Market and Jemaa el-Fnaa and is easily accessible from the Marrakech Menara International Airport.

With leisure facilities such as a spa, pool, and a state-of-the-art fitness center, The St. Regis Marrakech Resort will also feature six distinct culinary experiences, including two specialty restaurants and the iconic St. Regis Bar, inspired by the King Cole Bar at the brand’s flagship property in New York. Meeting planners will also find ample options for events, whether corporate gatherings, special events or weddings, with a 400-square-meter ballroom.

For more information, visit www.stregis.com.



Combining classic sophistication with a modern sensibility, St. Regis Hotels & Resorts, part of Marriott International, Inc., is committed to delivering exceptional experiences at over 40 luxury hotels and resorts in the best addresses around the world. Since the opening of the first St. Regis hotel in New York City over a century ago by John Jacob Astor IV, the brand has remained committed to an uncompromising level of bespoke and anticipatory service for all of its guests, delivered flawlessly by signature St. Regis Butler Service. For more information and new openings, visit stregis.com or follow Twitter, Instagram and Facebook.

St. Regis is proud to participate in the company’s award-winning loyalty programs – Marriott Rewards®, The Ritz-Carlton Rewards®, and Starwood Preferred Guest® (SPG). The programs, operating under one set of unparalleled benefits, enable members to earn points toward free hotel stays, achieve Elite status faster than ever, and seamlessly book or redeem points for stays throughout our loyalty portfolio of 29 brands and more than 6,700 participating hotels in 129 countries & territories. To enroll for free or for more information about the programs, visit members.marriott.com.


Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 6,700 properties in 30 leading hotel brands spanning 129 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram.


United Real Estate Company. K.S.C.P (URC) headquartered in Kuwait is one of the Middle East and North Africa’s leading real estate developers, with consolidated assets of US$ 2 Billion as of 30 September 2018.

URC primarily operates through a number of operating subsidiaries and investment arms across the MENA region. The company’s core business is real estate development and operations and enjoys a diversified portfolio of assets that include retail complexes, hotels, residential properties, and high-rise office buildings. URC’s operations extend to construction and contracting, facility management, and project management through its several subsidiaries. The company’s portfolio of assets and businesses are geographically spread across a number of countries through several assets such as Marina World, Marina Hotel, and KIPCO Tower in Kuwait, Salalah Gardens Mall & Residences in Oman, Abdali Mall in Jordan, Raouche View 1090 in Lebanon, Hilton Cairo Heliopolis & Waldorf Astoria Hotels in Egypt, Aswar Residences in Egypt, and Assoufid in Morocco.


The KIPCO Group is one of the biggest holding companies in the Middle East and North Africa, with consolidated assets of US$ 33 billion as at 30 September 2018. The Group has significant ownership interests in over 60 companies operating across 24 countries. The group’s main business sectors are financial services, media, real estate and manufacturing. Through its core companies, subsidiaries and affiliates, KIPCO also has interests in the education and medical sectors.

Contact Info

Mohammed Al Tawwash

Assistant Vice President – Corporate Communications
United Real Estate Company

T (+965) 2295 3500 Ext. 3672

F (+965) 2244 1003